B.C. Tree Fruits hires CEO

Stan Swales has been hired as the organization’s chief executive officer.

Stan Swales is the new CEO of the B.C. Tree Fruits Co-operative.

Stan Swales is the new CEO of the B.C. Tree Fruits Co-operative.

There is new leadership at the helm of the B.C. Tree Fruits Co-operative.

Stan Swales has been hired as the organization’s chief executive officer.

“After a long search, we are excited to move forward with our selection of Stan,” says Jeet Dukhia, B.C. Tree Fruits president.

“The board of directors is confident Stan will build on the trust between co-operative members and staff while working towards a strong, sustainable industry for our members.”

Swales started in the industry in 1985 at Okanagan North Growers Co-Op in Winfield, where he spent 20 years in various roles, including both horticulture and operations. From there, he moved to Growers Supply as the general manager where he remained for 10 years. For the last year, Stan was with BASF Canada as a business representative.

“I am thrilled to be back with the co-operative as the new CEO,” said Swales. “Over the span of my career in the industry, I have worked in some capacity at almost every level. With that comes the understanding of the needs and challenges both the membership and the co-operative face and I feel I can draw on my experience to help guide our co-operative moving forward.”