Small businesses and non-profit groups are struggling to get noticed in an extremely competitive market.
But the battle can soon be over thanks to a marketing boot camp in Kelowna Feb. 29 and Kamloops March 1.
“Marketing is often an afterthought for small businesses, but it shouldn’t be,” said George Affleck, the president and CEO of Curve Communications, a Vancouver-based marketing agency.
“Without the proper strategy, companies can’t stand out from the competition.”
Affleck and a team of experts are behind these one-day, intensive marketing classes, which will teach participants how to jump-start their marketing campaigns and build their brands.
Buzz, Affleck’s book, was released at the end of 2015 and covers tools and tips business owners need to launch and grow their companies.
In it, Affleck describes his Buzz Formula, a marketing method he has honed over the years.
It’s a formula he will also share with participants in the workshops.
“Unlike other courses, these marketing boot camps won’t take a generic, catchall approach,” said Affleck.
“Before participants even set foot in the training room, we will evaluate their existing online presences – from websites to social media.”
For companies and organizations without websites, the Curve team will also explain why having an online presence is necessary to an effective marketing campaign.
Business owners will learn how to manage their Google AdWords and Facebook advertising too.
Participants will discover how to create ads for print, radio, TV and online, write content, and harness the power of e-mail marketing while adhering to anti-spam laws.
Curve has years of experience in media buying and will show workshop participants how to negotiate ad placement, create promotional campaigns, foster community relations, place corporate donations and develop strategic pitches for journalists.
“Journalists are busy and don’t have time to figure out what you’re trying to say. We know how to get their attention,” said Amanda Bates, Curve vice-president.
The Morning Star is partnering with Curve Communications and will offer ad bundle discounts to all those who register for the marketing boot camp.
“We’re happy to support a training program that helps businesses in the region,” said Ian Jensen, publisher of the Morning Star.
Space is limited. Register by going to http://curvecommunications.com/bootcamp-simple/ or contact Kerry Slater at kerry@curvecommunications.com.