BC Place stadium had a major refit done after hosting opening and closing ceremonies for the 2010 Winter Olympics. (Ryan Adams/Wikimedia Commons)

Province putting B.C. Place naming rights back on market

Deal with Telus mysteriously died under B.C. Liberal government

The B.C. government has approved a plan to seek bids for the naming rights to B.C. Place, looking to restart a plan by the previous B.C. government that led to a deal with Telus Corp. for the downtown Vancouver landmark being scuttled.

“This naming rights sponsorship opportunity will make more funds available for government to improve the services that British Columbians count on,” Tourism Minister Lisa Beare said Monday.

BC Place naming rights were almost sold in 2012, but a $40 million deal with Telus was abruptly scrapped by then-tourism minister Pat Bell. When questioned about the decision, which left the telecommunications company preparing plans and signs to rebrand the domed stadium, Bell said he considered the name B.C. Place to be “iconic” and worthy of preserving.

The costly renovation and retractable roof have been a political target for years, and the revenue from a naming deal is attractive again.

“B.C. Place is a vibrant, world-class facility, and is one of only a few venues of this size and profile in North America yet to capitalize on this valuable type of revenue opportunity,” said Ian Aikenhead, chair of The B.C. Pavilion Corporation, the provincial Crown agency that was set up for Expo 86.

RELATED: B.C. Place pulled from 2026 World Cup soccer bid

B.C. Place was last in the news when the NDP government pulled out a joint North American bid for the 2026 World Cup of soccer, citing unknown upgrade costs that could include a natural grass field.

Premier John Horgan said in June 2018 he wasn’t prepared to sign a “blank cheque” for FIFA, the international soccer governing body.

In addition to serving as home field for the B.C. Lions football team and Vancouver Whitecaps FC of Major League Soccer, B.C. Place hosts Canada Sevens rugby, concerts and trade shows.

Organizations have until May 15 to submit bids for the naming rights on BC Bid, the province’s facility for public sector contract offers.


@tomfletcherbc
tfletcher@blackpress.ca

Like us on Facebook and follow us on Twitter.

BC legislature

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

No bucks for Ellison park expansion, ministry tells Vernon chamber

Vernon Chamber of Commerce vows to help government connect with potential funding partners to see Chelsea Estate purchased

COVID-19: Vernon fields and courts ready for booking

Local sport organizations will soon be able to get back out on the field for limited activities

$500 fine for Vernon man caught near Coldstream playground

Richard Slobodian, 58, served one night in jail and ordered to pay for breaching probation

Vernon firefighters showcase new rescue equipment

New tools helping VFRS make safer, swifter and more versatile rescue operations

House arrest for Vernon physiotherapist guilty of sexual assault

Stephen Witvoet to serve 18-month conditional sentencing following July 8 hearing

B.C. identifies 20 new COVID-19 cases, travellers specified in count

Pandemic total 3,028 cases, 51 people from outside Canada

Kelowna taxpayers could pay $90K for losses caused by cancelled Memorial Cup

$135,000 would be put aside for a potential bid for a future opportunity to host the tournament

Canadian policing organization calls for decriminalization of simple illicit drug possession

Canadian Association of Chiefs of Police want policing focus of opioid crisis to be replaced with a health one

Motorcycle rider seriously injured in collision with vehicle on Highway 97 west of Pritchard

Chase RCMP report that motorcycle was attempting to pass when crash occurred

Predator mutilated cats in Kelowna: BC SPCA

The BC SPCA confirmed a mutilated cat was killed by a predator

LETTER: Former Summerland mayors speak out on solar project

Five former Summerland mayors sign name to short letter

Emergency crews conduct CPR on unresponsive person in Okanagan Lake

West Kelowna emergency crews are on scene at the shores of Jubilee Mobile Home Park

Filing deadline in RCMP sexual-harassment class-action extended due to COVID-19

Plaintiffs now have until January 2021 to submit claims for up to $222,000

Jamie Bacon pleads guilty to charge in Surrey Six case

The plea brings an end to a complex legal case that has spanned more than a decade

Most Read