This Big Mac attack will make you shake your head

Talk about a Big Mac attack

Fast food giant McDonald’s has lost the ‘Big Mac’ trademark in the European Union, where regulators have ruled in favour of Ireland-based fast food Supermac’s.

Arch-rival Burger King couldn’t resist and is using a troll-type ad campaign to take a bite out of McDonald’s European marketshare.

READ ALSO: Beyond Burger back on the menu at A&W – for good

Burger King’s ads tout burgers that are ‘like a Big Mac, but actually big’, ‘burger Big Mac wished it was,’ and ‘Kind of like a Big Mac, but bigger and tastier.’

European regulators revoked McDonald’s registration of the trade mark, saying it hadn’t proven genuine use of it in the five years prior to the case being lodged in 2017.

Are Burger King’s ads in bad taste? Check out this video and make your own decision:

Like us on Facebook and follow us on Twitter

Just Posted

Cuteness overload: duckling thinks dog is its mom

Photographer Fiona Hook shot a cute video after noticing one of her ducklings had taken a special liking to her dog.

Fire near Vernon airport “not a concern”

Vernon firefighters attended the scene and found a resident performing a controlled burn

Keep an eye on this up-and-coming Vernon director

15-year-old Bowen O’Brien celebrates filmmaking successes.

Visiting author gets personal

Keri Lefave will be reading from her book, Unfinished, at the Vernon Public Library on Saturday, April 27th at 11 a.m.

Vernon poet launches new book

Kerry Gilbert’s new work, a cautionary tale through the guise of little red riding hood, will launch at the Caetani Cultural Centre’s Studio Gallery April 26 at 7 p.m.

Update: Fire destroys Peachland home on Somerset Avenue

Crews are still on scene pumping water onto the blaze

Sons of Anarchy’s Kim Coates stops by Okanagan café

Coates was spotted in West Bank’s Kekuli Café on April 20

B.C. women make 2,200 cabbage rolls for charity

The money raised was donated to former NHL player Aaron Volpatti, who is raising funds for ALS

Deck collapses in Langley during celebration, 35 people injured

Emergency responders rushed to the Langley home

B.C. mom wages battle to get back four kids taken from her in Egypt

Sara Lessing of Mission has help from Abbotsford law firm

B.C. mountain biker sent home from hospital twice, despite broken vertebrae

Released in Maple Ridge to go home with three fractured vertebrae

Seven tips to travel safely this Easter long weekend

An average of three people are killed, and hundreds more injured, each Easter long weekend in B.C.

Seattle’s 4-20 ‘protestival’ enjoys tolerance, some support – and B.C. could do the same

Seattle’s Hempfest a large-scale occasions with vendors, prominent musical acts and thousands of attendees

Parents say Austrian climber missing in Banff National Park ‘lived his dream’

David Lama, Hansjorg Auer and American climber Jess Roskelley have been missing since Wednesday

Most Read