Using social media could pump some much-needed money into the Vernon Search and Rescue unit.
Lumby’s Monashee U-Brew will donate 50 cents for every like on its Facebook page and 50 cents for every tweet to its Twitter account until Feb. 28.
“Search and Rescue services the entire area of our customer base,” said owner LaRee Goddu.
“If any of us wind up in trouble, they are the ones who will come and help us.”
Goddu decided to use Facebook and Twitter for the fundraiser because of the growing popularity of social media.
“It’s a great way for people to get involved,” she said.
In 2010, the volunteer search unit responded to 44 calls, one less than the all-time record. On average, there are only about 35 calls a year.
The unit currently has 65 members and 5,506 hours were spent on searches.
Members also spend additional time on training and maintenance of equipment.
“This is a great opportunity to promote their service,” said Goddu of the fundraiser.
“They need fundraising help so they can help us when we need it.”
Search and Rescue officials are pleased with the initiative launched by Monashee U-Brew.
“It’s absolutely fantastic. We’re overwhelmed,” said director Stephanie Ross.
“Any support we can receive from the community is appreciated.”
It’s not uncommon to see unit members in Lumby, Cherryville and the surrounding rural area.
“We do a lot of searches out there,” said Ross.
To participate in the fundraiser, go to https://twitter.com/monasheeubrew or www.facebook.com/pages/Monashee-U-Brew.