Mandy Wheelwright of Blister Management, and project co-lead Mark Greenhalgh of Misty Mountain Productions, along with Julie Fowler, Paul Crawford, Kate Wattie, Tori Jewell, Matt Rands, Greg Curtis (promoter consultant) have begun the engagement process with potential partners.

Route 97 Culture to improve live music infrastructure in B.C. Interior

Route 97 Culture announces initiative to establish new and unique live music venues

Music lovers across the B.C. Interior will soon have another reason to celebrate concerts, besides COVID-19 restrictions lifting, as Route 97 Culture announces an initiative to establish new and unique live music venues and promoter relationships.

The aim for Route 97 Culture is to forge alliances with partners such as wineries, breweries, academic institutions, Indigenous organizations, tourism partners, arts councils and other pre-existing venue partners, to bring young emerging and established artists to the region.

The project has received funding from Amplify BC, created by the province and administered by Creative BC to support the music and sound recording industry. With this initiative new venue choices, promoters and resources will become available to serve culturally diverse and younger artists.

Mandy Wheelwright of Blister Management, and project co-lead Mark Greenhalgh of Misty Mountain Productions, along with Julie Fowler, Paul Crawford, Kate Wattie, Tori Jewell, Matt Rands, Greg Curtis (promoter consultant) have begun the engagement process with potential partners.

To date, the project team has initiated discussions with the following: Okanagan College (all regions), Thompson Rivers University (Kamloops), UBC Okanagan (Kelowna), Covert Farms (Oliver), Frank Venables Theatre (Oliver), Travel Penticton, Crown and Thieves Winery and Truck 59 Cider House (West Kelowna), Summerhill Pyramid Winery (Kelowna), Tourism Kelowna, Vernon & District Performing Arts Centre (RDNO), Bill Jaswal of Jelly Events (Kamloops), Frank Antoine, Kukpi7, Bonaparte First Nation, (Hat Creek Ranch), Caravan farm Theatre (Armstrong).

Kukpi7 Frank Antoine of the Bonaparte Indian Band, Moccasin Trails, Indigenous Tourism BC and Thompson Okanagan Tourism Association said Bonaparte First Nations is happy to be working with Route 97 Culture.

“This project identifies the combination of our culture in a musical form that brings us back to our ancestors who get to then connect with our future generations. The world has changed and to feel like we must come together is so high on our list of feeling safe and normal again. We need projects and experiences like this to stimulate the spirit of belonging to the places we call home,” said Antoine.

According to Route 97 Culture, the initiative aims to grow and develop B.C.’s music ecosystem by having this new network of potential stakeholders invest in the province and Canadian talent.

“By finding new performance venues, working out new promoter relationships, developing stronger interconnectedness between academic, Indigenous organizations, arts councils, and the commercial and tourism sectors, this project aims to build a viable touring corridor in the B.C. Interior for younger artists,” stated Route 97 Culture.

READ MORE: West Kelowna winery withdraws lighthouse plans

READ MORE: Canadian Tire selects Okanagan city for inclusive playground

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

interiorbc

Just Posted

(City of Vernon)
Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
No words to express collective grief: Vernon mayor on 215 buried at residential school

Vernon mayor pens letter to Okanagan Indian Band Chief and council

This goose family went for a leisurely stroll down Vernon’s Main Street Saturday, April 25. (Dave Deshane photo)
Controversial Vernon goose cull won’t fly this year

Necessary permit procedures held up at a federal level

A fire deliberately set in a washroom facility in Vernon’s transit terminal could cost the city around $25,000 to repair. (City of Vernon)
Burned-out bathroom could cost Vernon $25K

Despite changes made by city, vandalism on the rise at transit loop loos

A storm watch has been issued for the Okanagan, Kootenays and Columbia regions of B.C. (Calvin Dickson photo)
Another severe thunderstorm watch issued for the Okanagan

Conditions are favourable for thunderstorms that may produce strong wind gusts, hail and heavy rain

Singer-songwriter Jann Arden is pictured with a draft horse. (Canadian Horse Defence Coalition)
Jann Arden backs petition to stop live horse export

June 14 is the International Day to End Live Export of Animals

(Phil McLachlan/Capital News file)
West Kelowna RCMP investigating suspicious death after body found in truck

Police responded to a truck parked out front of a Main Street business where the body was found

The BC Ferries website went down for a short while Monday morning following a provincial announcement that recreational travel between health authorities can resume Tuesday. (Black Press Media file photo)
BC Ferries’ website crashes in wake of provincial reopening announcement

Website back up now, recreational travel between health regions to resume as of Tuesday

The Kamloops Indian Residential School is photographed using a drone in Kamloops, B.C., Monday, June, 14, 2021. The remains of 215 children were discovered buried near the former school earlier this month. THE CANADIAN PRESS/Jonathan Hayward
Communities grapple with what to do with former residential and day schools

Some tear them down as a tool to help healing, others repurpose them as tools for moving forward

Four golfers from Fairview Mountain Golf Club in Oliver will golf from sunrise to sunset to raise funds for ALS on June 29. (Submitted)
Golfing from sunrise to sunset in Oliver for ALS

Four golfers from Fairview Mountain Golf Club have taken up the challenge June 29

FILE – Provincial health officer Dr. Bonnie Henry talks about B.C.’s plan to restart the province during a press conference at Legislature in Victoria, Tuesday, May 25, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. officials watching U.K.’s Delta variant struggles, ‘may need to slow’ plan going forward

Studies show that one dose of vaccine is only 33 per cent effective in preventing B.1.617.2 spread

RCMP Const. Shelby Patton is shown in this undated handout photo. RCMP say that Patton was hit by an allegedly stolen truck that he had pulled over on Saturday morning in Wolseley, east of Regina. THE CANADIAN PRESS/HO, RCMP
Pair charged in Saskatchewan Mountie’s death make first court appearance

Const. Shelby Patton was hit by an allegedly stolen truck that he had pulled over Saturday morning

David and Collet Stephan leave for a break during an appeal hearing in Calgary on Thursday, March 9, 2017. THE CANADIAN PRESS/Todd Korol
Appeal Court rejects stay for Alberta couple facing third trial in son’s death

Pair accused in their earlier trials of not seeking medical attention for their son sooner

Jann Arden will embark on Canada-wide tour Spring 2022 with a stop in Penticton at the South Okanagan Events Centre on June 13. (Contributed)
Jann Arden schedules Okanagan stop on 2022 Canada-wide tour

The Jann Arden Live! tour has been rescheduled for 2022

Most Read