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Vernon School District rebrand finished

Project started 18 months ago

Dream. Believe. Achieve.

Vernon School District has accomplished all three with its rebranding, which is now complete after 18 months.

Out is the old wooden sign on 15th Street, replaced by a colourful sign symbolizing a more dynamic view of the future.

“We are a diverse community, and our new signage promotes and supports energy, community, inclusion, and engagement,” said school district board of education chair Mark Olsen. “We are heading in a new direction and one that offers pathways for all students to reach their own potential.”

The district’s new logo is a ripple. It depicts the beautiful surroundings and water, the many faces, interconnectedness, diversity and creative.

“Throughout the rebranding we have been led by the land and our location on the unceded territory of the Syilx nation,” said board vice-chair Kelli Sullivan. “The colours of Kalamalka Lake were the inspiration for the new colours of our logo.”

The motto – Dream. Believe. Achieve. – was created by school district students, and now adorns the board office site on 15th Street in Vernon.

Students, staff, families, and the community had input into producing ideas around the district’s mission, vision and motto.

“Coming out of the pandemic, they wanted to be seen, heard, understood, and they wanted to be inspired,” said school district superintendent Christine Perkins.

The district launched its new website in January, and prior to that, the entire maintenance fleet of vehicles was rebranded and all internal items such as print, media, and facilities signage.

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Roger Knox

About the Author: Roger Knox

I am a journalist with more than 30 years of experience in the industry. I started my career in radio and have spent the last 21 years working with Black Press Media.
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