B.C. wine labels to get get more specific

The government will allow the identification of sub-regions on B.C. wine bottle labels.

B.C's Agriculture Minister Norm Letnick



Drinkers of B.C. wine may soon get to know where the vino they sip comes from within the region now sported on the label

The B.C. government has changed the rules governing the labelling of wine in this province and with the approval of the B.C. Wine Authority, sub-regions will now be allowed to be identified.

The move, announced Thursday in Kelowna, and one of a 11 recommendations of a wine industry task force set up last year, will allow for the identification and promotion of the terroir and flavours specific to areas where the grapes and wine in question were grown and produced.

“This is a game changer,” said Kelowna-Lake County MLA Norm Letnick, who is also B.C.’s agriculture minister.

“As more people discover and enjoy B.C. wines locally and around the world, the demand for trusted information about our wines’ origins and makers grows,” he added while making the announcement at Kelowna’s Summerhill Winery.

He said the regulatory change supports the maturity of B.C. wines in the marketplace, offers expanded opportunities for wine makers and wine tourism throughout B.C., and clearly reflects the feedback and opinions received during what he described as an extensive industry-led review and consultation process by the task force.

Miles Prodan, CEO of the B.C. Wine Institute, said there was a strong consensus in the wine industry in support of the change, adding he hopes to see the rest of the task force recommendations also approved by the province as soon as as possible.

Currently, there are five broad wine regions in B.C. identified on labels— the Okanagan Valley, the Similkameen Valley, the Fraser Valley, Vancouver Island and the Gulf Islands.

Once approved by the wine authority, sub-regions will be able to identify themselves on wine bottle labels. The first, which came into effect before Thursday’s announcement, is the area between Oliver and Osoyoos known as the “Golden Mile.” It contains 10 wineries.

“This is great progress for the B.C. wine industry,” said Ezra Cipes of Summerhill Winery, who chaired the task force.

“Adding these details to B.C.’s wine map will help international markets understand the enthusiasm for our land and the beauty of our wines.The world is paying attention to B.C. wine.”

B.C. wineries generate about $300 million in sales a year and last year exported $9.3 million worth of wine to 13 international markets. An estimated 85 per cent of that went to China.

The B.C. Wine Institute estimates the provincial wine industry has a $2 billion impact on the B.C. economy, creating 10,000 jobs and attracting 800,000 visitors.

 

Just Posted

BC Wildfire holding steady on Okanagan Complex

Evening update on Okanagan fire situation

Okanagan Wildfires: An afternoon update on wildfires and evacuations

A Sunday afternoon look at the major wildfires impacting the Okanagan and Similkameen.

Vernon tree burn doused

Willow tree smouldering Sunday, July 22 quickly put out

Summer in full swing at O’Keefe Ranch

Family programming every weekend in July and August

BC Wildfire merges Mt. Eneas and Munro Lake fires

Large plume of smoke seen over the fire was a controlled event

BC Games: Day 3 wrap and closing ceremonies

The torch in the Cowichan Valley has been extinguished as Fort St. John gets ready to host the 2020 BC Winter Games

Vernon poet shines bright light on struggle with homelessness

Book launch for John La Greca’s Homeless Memorial is at Gallery Vertigo July 21

Police confirm girl, 8 others injured in Toronto shooting; shooter dead

Paramedics said many of the victims in Danforth, including a child, were rushed to trauma centres

Why do they do it? Coaches guide kids to wins, personal bests at the BC Games

Behind the 2,300 B.C. athletes are the 450 coaches who dedicate time to help train, compete

Reel Reviews: Floundering inferno

We quote Charlie Brown: “Good grief!”

UPDATE: Five taken to hospital following one of two Coquihalla accidents

One airlifted in critical condition, four taken via ambulance in stable condition

Ottawa fails to find alternative buyer for Trans Mountain pipeline by deadline

The feds had announced it was purchasing the $4.5 billion pipeline earlier this spring

Government sets full-time salary range for Justin Trudeau’s nanny

At its top range, the order works out to a rate of $21.79 per hour, assuming a 40-hour work week

Lower Mainland teams battle for baseball gold at BC Games

Vancouver Coastal squeaked out a 3-2 win against Fraser Valley

Most Read