Conservative Party Leader Andrew Scheer. (The Canadian Press)

Conservatives won’t use Heritage Minute branding on attack ad any more

Conservatives won’t use Heritage Minute branding on attack ad any more

The Conservative party has removed all Heritage Minute branding from an online video released over the weekend that took aim at the Trudeau government for a handful of ethics breaches.

In a tweet published by the Conservative party’s official account on Monday, the party said the intention was merely to use a “recognizable and often-parodied segment” to attack the Liberal government’s ethics record, recounting times cabinet ministers have been found in breach of federal rules as if they were landmark events.

The Conservative’s use of the Heritage Minute format for partisan political purposes drew the ire of the Historica Foundation, which has been making the one-minute films for nearly 30 years.

“We did not intend to draw negative attention to Historica Canada,” the Conservative party tweeted.

“They do great work profiling Canadian history and we wish to maintain our positive relationship with the organization.”

READ MORE: Historica Canada asks Conservatives to pull spoof of ‘Heritage Minute’

Official Heritage Minute films usually depict memorable Canadian milestones, like the invention of basketball, or showcase contributions of important Canadian figures, such as Lucy Maud Montgomery for authoring the Anne of Green Gables series while also battling depression and sexism.

Anthony Wilson-Smith, CEO of the Historica Foundation, said Sunday on Twitter that parodies are OK, but the organization didn’t want to be tied to any “political mud slinging.” He suggested the organization was considering legal action if the Conservatives didn’t remove all material linking the political spoof to real Heritage Minutes.

The Conservatives first put up a new version of the ad on Sunday with a long disclosure saying it wasn’t a real Heritage Minute following initial push back. After continued concerns, the party finally removed all Heritage Minute branding from the ad.

Once the party did that, the Historica Foundation said in a statement that it considered the matter “closed to our satisfaction.”

Liberal cabinet ministers were quick to use the opportunity to scold the Conservatives in hallways of Parliament Hill on Monday.

“Look at that and show me the difference between the Conservatives of today and Stephen Harper’s Conservatives?” Heritage Minister Pablo Rodriguez told reporters.

Treasury Board President Jane Philpott said she believes the episode highlights the need for political parties to take a responsible approach to advertising.

“Certainly that’s something that we seek to do in our party and I would certainly hope that other parties would do the same.”

This is the second time the Conservative party has pulled an online ad after facing backlash. In July, the party pulled an attack ad from its Twitter that depicted a black asylum seeker crossing irregularly into Canada, blaming a 2017 tweet from Trudeau for causing a “migrant crisis.”

Teresa Wright, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Long awaited Kelowna murder trial is scheduled to begin Monday

Stephen Pirko is charged in the killing of Christopher Ausman in 2014

Arrest made in off-road Vernon park detour

RCMP air services helps track down 36-year-old suspect

O’Keefe Ranch animal pen relocation project gains grant

Okanagan Basin Water Board supports the project, gives $5,182 grant.

Rising Vernon MMA star wins Canadian amateur

Rylie Marchand, 17, nearly slept through first bout; recovered to win national championship

Video: Large dust devil swirls through downtown Chase

Residents look on as column climbs about 90 feet into the air

Northern B.C. high school student reaches 100,000 followers on YouTube

Voice actor, animator, Jericho Fortune has more than 30-million views on his channel GTAGAMER222

Let the city govern the city

LETTER: Vernon applauded for getting IHA to re-examine OPS

University mourns student who died in B.C. canoeing accident

Andrew Milner, 19, was in his second year with the University of Calgary’s basketball program

RCMP arrest B.C. man following threatening Vaisakhi Facebook post

Post made reference to pressure cooker bomb at massive Surrey parade

Osoyoos among B.C. resort towns to get share of $2.5-million in tourism cash

Changes to RMI funding are bringing more money to places like Harrison and Tofino

Petition urges limits on retail cannabis stores in Summerland

Ban on downtown stores, increased regulations in other areas proposed

Canfor temporarily shutting down lumber mills across B.C.

Low lumber prices and the high cost of fibre are the cause of curtailment, according to the company

Most Read