With roughly 50 per cent of its business coming from animation, the Okanagan Film Commission has made a name change to reflect it.
Effectively immediately, the new name for the organization is the Okanagan Film and Animation Development Commission.
The move was made at a board meeting Tuesday.
“We voted unanimously to change the name to better reflect what we’re doing these days,” said John Trainor, an Armstrong resident and commission chairperson J.
With well-known animation companies such as Nickelodeon and Bardel Entertainment – both of which do a ton of work for Disney, said Trainor – the commission is getting nearly 50 per cent of its business from the animated sector.
“It’s big already, and it’s only going to get bigger,” said Trainor.
The commission brought in about $10 million for the region’s economy this year by working with animated companies, as well as the $1.5 million film Flicka 3 (starting Lisa Hartman Black and her husband, country singer Clint Black), which shot in the Okanagan this fall.
There have also been some other smaller features.