B.C.’s chief coroner Lisa Lapointe criticized the Fentanyl Prevention Program being released by the funeral chain, Alternatives Funeral & Cremation Services.

Funeral chain defends harshly criticized Fentanyl Prevention Program

Alternatives says presentation ‘has not been seen by anyone’ outside of company

Alternatives Funeral & Cremation Services owner Tyrel Burton has fired back at B.C.’s chief coroner, for what he feels is unwarranted and knee-jerk criticism of the funeral chain’s Fentanyl Prevention Program.

In a press release titled ‘Alternatives Funeral & Cremation Services corrects inaccurate conjectures about its Fentanyl Prevention Program,’ Burton said that a number of “uninformed critics” have remarked on the program.

“Unfortunately, there have been several statements made about the program by individuals in prominent positions that range from inaccurate to untrue,” Burton said.

Burton told Black Press, “to be clear: our Fentanyl Prevention Program is intended for youth who are not existing drug users. It is a prevention program.”

The Aldergrove-based funeral chain has been under fire by B.C.’s chief coroner Lisa Lapointe about what she describes as “scare tactics” (that) are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by Alternatives.

On Nov. 30, Alternatives kicked off the campaign, with Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

The campaign includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads:“Will fentanyl be the reason for your next family get-together?”

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

• SEE RELATED STORY HERE

Burton said the presentation on fentanyl prevention has not yet been seen by anyone, aside from the Alternatives personnel who have helped to create it and that it will be presented for the first time in January of 2018.

“It is puzzling to us that B.C. chief coroner, Lisa Lapointe, has seen fit to pass judgment on the program before it has been put into action, particularly since the BC Coroner’s Service had been fully briefed on the nature of our presentation six months ago and had agreed to support it,” Burton said in the release. “It’s very disappointing to now see that commitment withdrawn.”

Company founder, Lawrence Little, reacted to the guesswork put forward by some as to what the Alternatives program is actually about: “With only the headline of a poster and a photo as ‘evidence’, we have been accused of using scare tactics. However, we feel that a strong dose of reality is the only way to capture a young person’s attention and make an impression that has at least a chance of helping them to resist that first invitation to try drugs. We freely admit that there are some strong visual elements – props, if you will – that are used as scene-setters for the presentation. There will be a hearse onsite; there will be police tape strung around the ‘scene’; and a casket will be in view in the hearse. To those who say these elements are upsetting and will scare those who see them, we would point out that the average youth sees hundreds of similar sights every week either on TV, in movies, or in video games.”

As well, Burton noted that the Alternatives program is categorically not intended for those who are already addicted to drug use. He maintains it is a prevention program, designed for youth 12 to 20 years of age or beyond, who are not addicted and who haven’t yet experimented with drugs.

Alternatives also points out that its Fentanyl Prevention Program strongly relies on parents attending with their children and “encourages moms and dads to see and hear the presentation with their kids, and hopefully use the message as a means of starting or continuing their own conversation at home about the dangers of drug use, particularly fentanyl.”

“Ms. Lapointe has stated that ‘programs based on scaring people from using drugs are not effective in saving lives,’” Burton said.

“What we find truly scary is her blanket condemnation of a program that is only just starting, and forming an opinion based on a photo taken out of context from the top portion of a poster. Indeed, Ms. Lapointe has not even seen the presentation.”

Alternatives Funeral & Cremation Services underscores the need for drug use prevention by pointing out that B.C. is on pace to see more than 1,500 drug-caused deaths this year and as such, “has felt a strong sense of duty to try and stem the tide through the education of our youth.”

Little said if Alternatives’ program turns out to be a waste of time, “well, at least we tried, and we will accept the criticism of those who might say ‘we told you so.’”

“But if our presentation saves the life of even one child, we will consider it a huge success,” Little said.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Eric Termuende and the Emily Dahl Foundation are presenting a virtual ‘fireside conversation’ on modern happiness from the stage of the Powerhouse Theatre in Vernon Nov. 3, 2020, at 7 p.m. (YouTube)
Mental health advocate joins Dahl Foundation’s happiness chat in Vernon

Versed public speaker teams up with Emily Dahl Foundation to equip virtual guests with tools to live a happier life

A boat moored at Turtle Bay Marina was reported stolen Oct. 1 and remains under investigation. (Contributed)
Lake Country crimes remain unsolved

Boat stolen from marina, theft of siding and vehicle break and enter

The 2021 Coca Cola Peewee Classic hockey tournament has been cancelled due to concerns around COVID-19. (Photo: theclassic.ca)
Vernon peewee hockey tournament cancelled due to pandemic

The 50th-annual Coca Cola Peewee Classic was slated to take place in February 2021

test tube with the blood test is on the table next to the documents. Positive test for coronavirus covid-19. The concept of fighting a dangerous Chinese disease.
Interior Health records third COVID-19 death

A new community outbreak was reported at Okanagan Men’s Centre in Lake Country

In May 2019, Brennan Joel Metlewsky and Jordan Robert Kupser were charged with attempted murder, robbery and aggravated assault stemming from an incident that took place in Vernon in 2017. (Facebook photo)
Attempted murder charges dropped for pair accused in Vernon stabbing

Brennan Metlewsky and Jordan Kupser will appear in Supreme Court to set a new trial date

Provincial health officer Dr. Bonnie Henry updates the COVID-19 situation, B.C. legislature, Oct. 26, 2020. (B.C. government)
B.C.’s COVID-19 case count jumps by 287, another senior home outbreak

Two more deaths recorded, community outbreak in Okanagan

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

An untitled Emily Carr painting of Finlayson Point was donated to the Art Gallery of Greater Victoria by brothers Ian and Andrew Burchett. The painting had been in their family for several decades. (Courtesy of the Art Gallery of Greater Victoria)
Never before seen painting by famed B.C. artist Emily Carr gifted to Victoria gallery

Painting among several donated to Art Gallery of Greater Victoria

The B.C. Centre for Disease control is telling people to keep an eye out for the poisonous death cap mushroom, which thrives in fall weather conditions. (Paul Kroeger/BCCDC)
Highly poisonous death cap mushroom discovered in Comox

This marks first discovery on Vancouver Island outside Greater Victoria area

100 Mile Conservation officer Joel Kline gingerly holds an injured but very much alive bald eagle after extracting him from a motorist’s minivan. (Photo submitted)
Rescued bald eagle that came to life in B.C. man’s car had lead poisoning

Bird is on medication and recovering in rehab centre

Janet Austin, lieutenant governor of B.C., was presented with the first poppy of the Royal Canadian Legion’s 2020 Poppy Campaign on Wednesday. (Kendra Crighton/News Staff)
PHOTOS: B.C. Lieutenant Governor receives first poppy to kick off 2020 campaign

Janet Austin ‘honour and a privileged’ to receive the poppy

In past years, Summerland has launched the festive season with the annual Summerland Festival of Lights. This year, as a result of the COVID-19 pandemic, the festival has been cancelled. (Summerland Review file photo)
Festival of Lights cancelled in Summerland

Annual November event normally launches start of festive season

Revelstoke Fire Rescue Services. (File)
RCMP say fire at Revelstoke apartment suspicious

Second fire in less than a week in Revelstoke contained to one unit

Premier-elect John Horgan and cabinet ministers are sworn in for the first time at Government House in Victoria, July 18, 2017. (Arnold Lim/Black Press)
Pandemic payments have to wait for B.C. vote count, swearing-in

Small businesses advised to apply even if they don’t qualify

Most Read