Ottawa moves to restrict vaping advertisements to prevent youth exposure

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes

Ottawa moves to restrict vaping advertisements to prevent youth exposure

Health Canada is proposing to ban advertising of vaping products in spaces where young people can see them in a bid to rein in the rise of underage e-cigarette use.

Minister Patty Hajdu put forward new rules Thursday that would prohibit vaping promotion in specialty shops, businesses and online platforms frequented by youth.

Hajdu also announced requirements that vaping packages feature health warnings and be child-resistant, as well as plans to place limits on nicotine content in vaping liquids to reduce the risk of accidental child poisoning.

“The new measures announced today will help, but there is more to do,” Hajdu said in a statement. “We are working on further steps to protect youth and our message remains clear: vaping comes with serious risks.”

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes in the face of growing evidence that vaping has taken off among teens.

According to the 2018-2019 Canadian Student Tobacco, Alcohol and Drugs Survey, the number of high school students who reported vaping in the past month doubled to 20 per cent since 2016-2017.

A spokesperson for Juul Labs Canada said the e-cigarette maker is reviewing the proposed regulations.

ALSO READ: B.C. to restrict nicotine content, bring in 20% tax on vaping products

Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, praised the government’s plan as a strong start, but said “comprehensive action” is still needed, such as restricting flavours and implementing a tax.

“Right now, youth are being exposed to e-cigarette advertising in social media, on billboards, on television, and many other places, and that’s going to end with these regulations,” he said.

However, Cunningham urged federal lawmakers to also follow their provincial counterparts in clamping down on the availability of vaping products.

“We have made such progress to reduce youth smoking, but now we’re seeing a whole new generation of kids becoming addicted to nicotine through e-cigarettes. That simply shouldn’t be happening,” he said.

Earlier this month, Nova Scotia’s health minister announced the province will be the first to ban sales of flavoured e-cigarettes and juices, and Ontario is considering a similar move.

Prince Edward Island, British Columbia and Newfoundland and Labrador have also adopted new vaping restrictions in recent months.

The P.E.I. government passed legislation last month that raised the legal age to buy tobacco and e-cigarettes from 19 to 21, setting the highest age limit in the country.

In British Columbia, a 10-point plan is aimed at protecting youth from the health risks of vaping, including legislation that caps the nicotine concentration in e-liquids and hiking the provincial sales tax on such products from seven per cent to 20 per cent.

Cunningham said the issue has taken on new urgency due to mounting concern about the links between vaping and respiratory disease.

In the United States, 47 deaths have been attributed to vaping, and 2,000 cases of severe lung disease have been reported. Thirteen cases of vaping-associated lung illness had been reported in Canada as of Dec. 3. So far there have been no deaths.

Adina Bresge, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BC Emergency Health Services Advanced Care Paramedic Practice Educator Trevor Campbell. (Vernon Jubilee Hospital Foundation - Contributed)
ECG machines onboard Okanagan ambulances for quickest response to heart attacks

Donations from Lake Country, Predator Ridge, Vernon and Armstrong behind purchase of 8 live-saving machines

Ranchero Deep Creek firefighters respond to a blaze involving two adjacent structures at a property off of Deep Creek Road on Sunday, Feb. 21. The buildings were believed to have been used as part of a cannabis growing operation, and RCMP are investigating. (Sean Coubrough/CSRD photo)
Ranchero Deep Creek firefighters respond to a blaze involving two adjacent structures at a property off of Deep Creek Road on Sunday, Feb. 21. The buildings were believed to have been used as part of a cannabis growing operation, and RCMP are investigating. (Sean Coubrough/CSRD photo)
Update: Fire at North Okanagan-Shuswap cannabis grow operation not suspicious

Ranchero-Deep Creek firefighters find two structures ablaze on property

A 50-year-old Lake Country man was arrested and cocaine, methamphetamine and fentanyl were seized from his vehicle after a concerned citizen called in the suspicious vehicle idling on the wrong side of Woodsdale Road Feb. 18, 2021. (Lake Country RCMP)
Drugs, cash seized from suspicious three-wheeled vehicle in Lake Country

Man, 50, arrested after police respond to concerned citizen’s call

(Phil McLachlan - Black Press file)
Enderby man prohibited from driving after colliding into Kelowna bus stop

Vehicle was towed, 35-year-old man served 24-hour driving prohibition

Numbers of new COVID-19 cases for the week of Feb. 14 to 20 appear to be trending down for all local health areas in the North Okanagan-Shuswap. (BC Centre for Disease Control map)
Colours on COVID-19 map getting lighter for North Okanagan-Shuswap

Number of new weekly cases reported by BC Centre for Disease Control drop throughout region

Provincial health officer Dr. Bonnie Henry updates B.C.’s COVID-19 situation at the B.C. legislature. (B.C. government)
B.C. reports 10 additional deaths, 395 new COVID-19 cases

The majority of new coronavirus infections were in the Fraser Health region

Enchante the cat. AlleyCats.
Okanagan pet rescue looking for adoption hero

AlleyCats is looking for a special forever home for a young grey tabby

Kelowna Law Courts. (Phil McLachlan - Capital News)
Accused Kelowna Canada Day killer confessed to ‘murder’ in drunk tank, court hears

Noah Vaten is charged with manslaughter related to a killing on Canada Day in 2018

Captain and Maria, a pair of big and affectionate akbash dogs, must be adopted together because they are so closely bonded. (SPCA image)
Shuswap SPCA seeks forever home for inseparable Akbash dogs

A fundraiser to help medical expenses for Captain and Maria earned over 10 times its goal

(File photo)
Federal Court exonerates Kamloops Mountie in burger beef dispute

A Federal Court ruling has overturned punishment in case involving a cop, McDonald’s manager

Numbers of new COVID-19 cases for the week of Feb. 14 to 20 appear to be trending down for all local health areas in the North Okanagan-Shuswap. (BC Centre for Disease Control map)
Weekly COVID-19 case count continues downward trend in Central Okanagan

BC CDC data show 36 new cases in the region over Feb. 14-20

(Kevin N. Hume/Black Press file)
Penticton’s bike lane gets $1 million provincial grant

The grant must be used by the end of 2021

A 50-year-old man was stabbed in an altercation that started with a disagreement about physical distancing. (File photo)
Argument about physical distancing escalates to stabbing in Nanaimo

Victim, struck with coffee cup and then stabbed, suffers minor injuries; suspect arrested

Royal LePage Place, along with the adjacent Jim Lind Arena are the two ice arenas operated by the City of West Kelowna..—Image credit: contributed
$442,200 to replace aging ammonia chiller at West Kelowna arena

West Kelowna is the recipient of a provincial grant to replace the ammonia chiller

Most Read