A rider gets some air during the 2018 Bear Mountain Bike Festival in Langford, B.C. A study from the Mountain Bike Tourism Association revealed revenues and employment related to mountain bike tourism in B.C. have seen a significant increase in the last ten years. (Spencer Pickles/Black Press)

Study shows increase in mountain bike tourism in B.C.

Numbers are up, way up, for bike-related visits to the province

Good news for mountain bikers in B.C., a new study shows a sharp upswing in the number of people coming to the province specifically for mountain bike tourism, leading to record profits and hopes of more support for mountain biking from the province.

The economic impact study, conducted by the Mountain Bike Tourism Association (MTBA) and Destination British Columbia, shows an increase of over 100% in revenues and employment numbers related to mountain biking in B.C. over a ten year period. Revenues rose from $31.7 million to $70.6 million while employment rose from 309 jobs to 687 jobs directly related to mountain bike tourism in the province.

The largest growth has been seen in coastal regions, such as Vancouver’s North Shore, and Whistler’s Mountain Bike Park and Whistler Valley Trail Network. The Shuswap, home to numerous expansive trail systems, as well as the Salty Dog Enduro race — one of the largest mountain biking events in B.C. — also benefits from these increasing mountain biking tourism numbers.

“The ability to showcase the economic impacts of what is still often viewed as a ‘fringe’ sport to land managers and elected officials is invaluable” says Cooper Quinn, president of the North Shore Mountain Bike Association. “Having hard data showing the financial impacts and growth of mountain biking over the past 10 years gives us credibility and a business case to support further investment from municipalities and other levels of government.”

However, while the growth has been a boon for tourism in many communities, it is not without challenges, particularly for the mountain bike clubs who are maintaining the trail systems largely through volunteer labour. Mountain bike clubs and other organizations around the province are struggling to keep up with the demand and are seeking funding to increase their capacity to build and maintain trails.

While some municipalities and districts offer grants and other funding to support the upkeep of local trails, this is not always the case in all parts of the province and many communities are facing similar maintenance challenges. Trails are often located on Crown land outside of municipal boundaries making it difficult for local governments to allocate funding for adequate maintenance.


 

@Jodi_Brak117
jodi.brak@saobserver.net

Like us on Facebook and follow us on Twitter.

Just Posted

Portion of Armstrong road closed after explosive discovered

An ordnance believed to be a grenade found on Smith Drive between Dairy Queen and Anchor Inn Pub

Okanagan-Shuswap weather: the warm sun is sticking around

Environement Canada forcasts sun, no clouds for Wednesday

Trailer Park Boy brings Cheeseburger Tour to Vernon

Randy performs at Vernon’s Status Nightclub Friday

Slow start for LGBTQ safe place program: Vernon coordinator

The Safe Place program offers the LGBTQ2S+ community shelter if they are feeling unsafe.

Cougar sightings on the rise in Vernon

More reports of seeing large wild cats over last year

The UBC Innovation Library has helped over 1,100 students since opening in 2015

Students across B.C. can access their academic resources at the UBC Innovation Library

Facebook to overhaul ad targeting to prevent discrimination

The company is also paying about $5 million to cover plaintiffs’ legal fees and other costs

B.C. mosque part of open-house effort launched in wake of New Zealand shootings

The ‘Visit a Mosque’ campaign aims to combat Islamophobia

SilverStar pairs Culture & Cocktails for Seismic event

Fundraiser supports Arts Council of the North Okanagan

‘That’s a load of crap’: Dog poop conspiracy spreads in White Rock

Allegation picked up steam through a Facebook page run by a city councillor

Explosives unit brought in after suspicious boxes left at B.C. RCMP detachment

Nanaimo RCMP issues all clear after packages were found on lawn earlier in the day

Avalanche control tomorrow on Highway 1

Expect closures of up to two hours east of Revelstoke

TKI Construction looks forward to being part of Rutland

The company is renovating the old AG Outdoor Superstore

2019 BUDGET: As deficit grows, feds spend on job retraining, home incentives

Stronger economy last year delivered unexpected revenue bump of an extra $27.8 billion over six years

Most Read