(Facebook/True Leaf Pet)

True Leaf launches Brand Ambassador Program for pro athletes, influencers

Partnership with Rozaay Management will engage professional athletes and influencers who love pets.

This week True Leaf Pet announced a partnership with brand ambassador agency Rozaay Management to engage professional athletes and social influencers who recognize the benefits of hemp in helping to maintain and protect the natural vitality of their pet companions.

Rozaay Management, based in Toronto, is a creative marketing and branding agency specializing in dealing with top-level talents and brands across North America.

Beginning with a love of basketball, founder Randy Osei wanted to be involved in the sport as a career and became a professional athlete liaison. From that, he has expanded his platform creating relationships and campaigns with various professional athletes and notable brands, including HP Canada, Nike, and Maple Leaf Sports and Entertainment.

Related: Pioneer ‘cannabis for pets’ veterinarian joins True Leaf

Related: True Leaf reports record quarter

The partnership was made with the goal of building a brand ambassadorship program, identifying and engaging professional athletes and other influencers who are pet lovers and true fans of True Leaf’s legal hemp-based pet products.

“It’s been amazing to learn of the love between professional athletes and their pets. And even more amazing to learn their dogs have huge followings on social media,” said Darcy Bomford, Founder and Chief Executive Officer of True Leaf. “Rozaay Management will help us partner with brand ambassadors who truly support True Leaf’s values and products. This is the ideal way to amplify our storytelling worldwide. Partnering with today’s celebrity athletes will boost True Leaf as the global and trusted hemp-for-pets brand leader.”

The company expects to announce its first celebrity brand ambassador in early 2019.

“We’re looking forward to introducing True Leaf to the world through influencer endorsements,” said Randy Osei, Chief Executive Officer of Rozaay Management. “We believe that in order for brands to generate success, they must create relationships with ambassadors who genuinely love the purpose, values, and products of a company. We’re confident that professional athletes will be drawn to True Leaf and their message of returning the love to our pets who give us a lifetime of unconditional love.”

The Company’s True Hemp line of functional treats, supplement oils, and chew sticks for dogs and cats are sold in more than 2,800 stores worldwide and online on Amazon and at www.trueleafpet.com.

Related: Former VP of Lululemon joins True Leaf

Related: True Leaf continues to grow

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