The Regional District of North Okanagan was awarded the gold MarCom award in October 2019 for its Communications Plan. (RDNO)

North Okanagan district wins gold for communication

RDNO awarded prestigious international award for new plan

Communication is key in any organization and the Regional District of North Okanagan (RDNO) has been recognized for its skills with an international award.

“The RDNO Communications Plan lays a foundation for strengthened communication with residents and stakeholders throughout the North Okanagan,” communications officer Ashley Gregerson said about the plan that came into effect in July.

MarCom, one of the oldest and most prestigious creative competitions in the world, recognized the RDNO by awarding its gold MarCom award. The RDNO was up against Fortune 500 companies, PR firms, advertising agencies and more for the prize.

“We are thrilled to receive this recognition from the marketing and communications industry and thank the Board of Directors for their strong support of communication and outreach,” she said.

The communication plan, which was built in house, was up against Fortune 500 companies, PR firms, advertising agencies and more.

District staff were able to perfectly tailor the plan to the RDNO’s specific needs while saving money on agency costs.

More than 100 strategies are outlined in the plan that is expected to be implemented over the course of five years—some of which include a website overhaul and the launch of a Facebook page.

The Communications Plan will transform the website in a user-focused manner that will ensure it is accessible to people of all ages and abilities. The website will also look to present information through one voice as opposed to several departments, plus it will provide opportunities for feedback. The website makeover will also see major departments such as the fire department incorporated into the RDNO.ca page.

Phase 1 is scheduled to be complete by June and will see the launch of an e-newsletter, website revamp and the launch of an RDNO photo library. Staff and Board members will also be provided media training.

READ MORE: Lorenzo’s Café has its last hurrah

READ MORE: Vernon Chamber urges politicans to play nice


@caitleerach
Caitlin.clow@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Groups benefit from Vernon pee wee hockey tourney

Coca Cola Classic directors donate $1,000 each to Greater Vernon KidSport and Cops For Kids

Vernon pair medal at national taekwon-do finals

Brianna Li and Jack Sharkey combine to win five medals, including three gold

Okanagan College Vernon hosting trades session

Information on the trades program at OC will be available Thursday, Nov. 21, at 5 p.m.

Vernon Winter Carnival tickets on sale Dec. 6

Carnival Remembers the 60s will feature events old and new in February 2020

Rockies rally to stop North Okanagan Knights

Home team ties game late, wins 4-3 in overtime

Teen with cancer whose viral video urged Canadians to vote has died, uncle tweets

Maddison Yetman had been looking forward to voting in her first federal election since junior high school

Rowing Canada, UVic investigate celebrated coach for harassment, abuse

Lily Copeland says she felt intimidated and trapped by Williams

Cleanup in the works after tanker truck fire leads to oil spill in B.C.’s Peace region

The province said the majority of the spilled oil likely burned away in the fire.

BC VIEWS: Action needed on healthcare workplace violence

While we’ve been talking about it, the number of B.C. victims has only grown

Closing arguments begin in B.C. case launched in 2009 over private health care

Dr. Day said he illegally opened the Cambie Surgery Centre in 1996 in order to create more operating-room time

MacLean says “Coach’s Corner is no more” following Cherry’s dismissal from Hockey Night

Cherry had singled out new immigrants in for not honouring Canada’s veterans and fallen soldiers

MacKinnon powers Avs to 5-4 OT win over Canucks

Vancouver battled back late to pick up single point

Dallas Smith, Terri Clark to perform on CP Holiday Train’s B.C. stops

Annual festive food bank fundraiser rolling across province from Dec. 11 to 17

Poole’s Land finale: Tofino’s legendary ‘hippie commune’ being dismantled

Series of land-use fines inspire owner Michael Poole to sell the roughly 20-acre property.

Most Read